Cara as a cause, operates in a highly sophisticated and cluttered domain. Therefore it is crucial that we communicate to the wider community the vital importance of disability support and position Cara as an organisation that empowers individuals with a disability and their families.

In planning for our 2009-2010 advertising campaign we were keen to build on our goals of increasing community support and brand awareness. In collaboration with our creative partners Nicknack, we agreed that television and radio were the best mediums to tell our story.

As a result and thanks to the generosity, committment and sheer hard work of Nicknack and Spirit Films and radio partner Mix 102.3 we are pleased to present Cara's 'Changes lives' campaign. Three 30 second television commercials (TVC) and two 30 second radio commercials that illustrate what Cara does and how disability support changes lives.

We hope you enjoy them as much as we do!

'I Choose' 30 sec TVC
'My Way' 30 sec TVC
'Independence' 30 sec TVC
Steve's story radio commercial
Amy's story radio commercial